The video we have planned is challenging the typical conventions of the R&B. Our song is a slow tempo song so the audience can hear the lyrics which link with the storyline. Unlike a stereotypical R&B video the main focus is not always on the star although the song is about the main star persona. This makes it easier to create a narrative and concept which is the main focus in our video. Our concept can be recognised as the visual image relate to the lyrics being sang, almost like the singer it narrating it. Instead of creating a desirable representation our video show the harsh reality of the real world. This is so audiences are not fooled and can relate to there own life which makes our video appealing in this way. The video show the how love will not always last.
The questionnaire is designed for the group to see want the audience wants out of a music video This will help us to create our own video. This questionnaire was given to the age group we are tagetting which is teenagers up to 25 years. 1) How often do you watch a music video on average in a day? 0-2 3-5 6-8 Other(Please State)
2) What genre of music do you most prefer? R&B PoP Hip Hop Other (Please State)
3) In a video what to u prefer it being....a concept video a performance video narractive video Other (Please State)
4) What Do you look for in a music video? Special effects Storyline Animation Other (Please State)
5) Whate message do you want a music video to represent? Desirable Life Wealth Reality Other (Please State)
This questionnaire was made for us to see what the audience want from our music video this was to help us to create our music video. The questionnaire was given to people aged 13- 25.
RnB is perhaps at the moment very popular alongside other genres such as pop and dance, which aslo have many characteristics of RnB.
R&B which stands for rhythm and blues is a genre of popular African American music that originiated in the early 1040's. R&B was used to replace the term 'race music' which originally came about from within the black community and was seen as ofensive in the postwar world.
R&B is now not only performed by black people but also Asian people (Jay Sean) and White people (JoJo).
Our Group has chosen to use R&B as it is very popular in modern society also we are aware that it is popular amongst our school society. Therefore our music video will hopefully get a good review from our peers, as we have planned and asked what teens want to see in a music video and what they expect from R&B.
JoJo is an American singer, songwriter and actress. After competeing on the show'Americas most talented kids', the record producervincent Herbert and asked her to audition for Blackground Records.
Baby it's you was produced by 'The Underdogs' and was released as a second single from JoJo's self titled album 'JoJo' (2004). The song features Bow Wow.
The song refers to her telling a boy that he is all she wants, and she questions why people are doing what they see in the media and trying to live like a celebrity. she repeatedly says, 'It's you. It's you baby all I want is you'.
Bob Marley was born in 1945 on the 6th of February and died on May 11 1981 aged 36. Marley remains the most widely known reggea artist and is credited for helping spread Jamaican music and the Rastafari movement to a worldwide audience.
Buffalo soilder is a song that was co- written by Bob Marley and Noel G. Williams 'King Sporty' . The title and the lyrics make reference to the U.S Black cavalry regiments which was known as 'Buffalo Soilders' that fought in the Indian war after 1866. Marley Likenedd their fight to a fight for survival and recasts this as a symbol of Black resistence.
Cascada is a German Eurodance group that have ben active since 2004. They are most famous for their hit single 'Everytime we touch' this won them a World music award in 2007.
Fever is a single that has been released from Cascada's album 'Evacuate the Dancefloor'.
The song is mainly about the media as Horler(lead vocalist) in the video complains about the use of her images in the media, as she complains, ' I'm not a beauty queenTravelling in a limousine I'm a girl but don't call me baby.' which makes us think that she does not like media attention or that she is unhappy with the way the media are portraying her.
she also goes on to say, 'Who the f**k is VIP?Never alive in luxuryI don't care so just call me crazy.' This states that she doesn't see herself as important just because she is famous and obviously does not care about living a luxury lifestyle.
Throughout the video we see that she livens up the mood. Euro dance is up beat and lively for the purposes of creating an atmosphere that everybody feels comfortable in.